With over 30 years of practice in product design and development, Shaun has worked in many industries, gaining very broad experience over a wide range of product sectors.
A key interest is customer-centric design research, working at the intersection of brand and product with a strong focus on the end user. For a full run down of past experience, please jump to Shaun's folio here>>

Push It Broom
Nine years after it’s introduction, the Push-It broom was selected by Caltex to use as a prop in a global campaign for Techron fuel additives and oil products.
Caltex Singapore undertook an extensive international search for brooms and actually undertook broom auditions before making their choice.  The Push-It broom was chosen as the best design to align with the clean high-tech performance positioning of the Techron brand.  For more details on this project check it out on Shaun Craill's folio here>>

360 SureGrip Safety Boot.
This safety boot needed to provide traction on the typical muddy gravel and broken terrain found on work sites.  The three sided hooked cleats on the ball and in the heel centre are designed to provide good resistance to rotational twisting, giving wearers the ability to make safer and more sure-footed changes in direction.  The remaining features are designed to give good grip on steps and ladder rungs, with additional wedged anti-skid features at the heel and toe.  More details about this project can be found here on Shaun Craill's folio here>>

Wellington Drive SCS
This range is a family of intelligent electronic controllers for commercial refrigeration systems.  These devices are strongly focused on delivering reduced energy consumption, while at the same time increasing smart control for fleet owners through online fleet management software.  This project had 3 distinct deliverables:

1. The industrial design of the front fascia and user interface of the hardware.
2. Design of the touch-screen UX and icons for the mobile app.
3. Creation of the user manual.

For full details about this project, please check Shaun Craill's folio here>>

Browns Brushware Design Refresh
Over a long period of time, Browns Brushware has used design tactically to build a systemised program of new product with carefully differentiated IP. Applying consistent styling and branding along with a razor sharp focus on price sensitivity, they have successfully maintained a retail presence against fierce global competition and commodity pricing.
We are proud to have contributed towards keeping the last Australasian manufacturer of domestic house brushware not only in production, but actively pursuing export opportunities.  For further details, please check out Shaun Craill's folio here>>

Some old stuff

There once was an era when all design work was done manually. Drawings were done by hand and there was no 'undo' function.  Forms were explored as sculpture and there was a certain 'life' to the results from the ability to hold something in your hands as you created it.  This is still a great way to design.