The Push-It range has now been in continuous production since 1997 and has helped the client retain and grow market share against strong Asian competition.
Nine years after it’s introduction, the Push-It broom was selected by Caltex to use as a prop in a global campaign for Techron fuel additives and oil products.
Caltex Singapore undertook an extensive international search for brooms and actually undertook broom auditions before making their choice. The Push-It broom was chosen as the best design to align with the clean high-tech performance positioning of the Techron brand.
More information on the broom project can be found here